For JAC’s T6 pickup, Rodrigo produced the campaign, directed the video and shot the stills. The concept was set on a working farm and showed the T6 doing what a pickup is built for: hauling soil and plants across rough terrain, with a hardworking farmer and a loyal dog riding along. Rather than staging a showroom moment, the work shows the truck’s load capacity, durability and rugged character in a real, everyday setting, a vehicle you can count on when the work gets hard.