After building its name as an energy drink brand, Furia launched Furia Gear, an apparel line of original designs. Rodrigo led the project from start to finish. He commissioned Venezuelan artists to create bold, one-of-a-kind graphics for the collection, then handled the creative concept, production and photography. The idea was to put the clothing on the athletes who already lived the brand, in their own environments, wearing the gear while doing what they do, with the energy drink part of the scene. Alongside several on-location shoots, he also produced a studio session for the line, combining raw, authentic action imagery with clean product photography.
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