Grupo UMA, the Venezuelan representative for KTM and Bajaj motorcycles, brought Rodrigo on to lead its media production for several months. For KTM, he covered the brand’s introduction to the Venezuelan market, including the store opening, product launches and the presentation of its apparel line. For Bajaj, the focus was on the motorcycles themselves, showing each model in settings that connected with its target audience. Throughout the partnership, Rodrigo photographed, produced and directed a steady flow of monthly video content, bringing creative direction and production to every brief while keeping each brand’s identity clear and consistent.
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